The European Commission (EC) requested an identity refresh for their EU4Ocean Coalition, a network of three communities involved in ocean literacy and the blue economy across professional, youth and school organisations. They wanted a less institutional and more connectable brand that distinguished itself from the EC’s core communications but retained its visual language. The visual identity and any templates created needed to be easily understandable and useable to non-designers.

To distinguish the Coalition’s visual identity, I added three additional colours to the palette, one for each community, and updated the EC standard typeface to Open Sans. For a more connectable brand, images of people involved in ocean-related tasks feature prominently, along side dynamic frames, subtle patterns and illustrations that lend to a friendlier and less institutional visual language.